Direct Marketing and CRM

From list and data management to mailing and response analysis, EPI is able to service your direct marketing programs with in-house people, processes and equipment. This commitment has made EPI the most flexible provider of direct marketing services in the industry and allows us to provide an incredible array of services in turnkey fashion. From simple offset sheet-fed postcards to highly personalized multimedia campaigns, EPI is your single source for direct marketing.

Through MarketingEdge, EPI’s powerful online marketing resource solution, our clients customize their direct marketing campaigns online and even order or upload their own mailing lists in a single user session. Mailers are then automatically produced through our touchless web-to-print workflow, then entered into the mail stream with maximum efficiency through our on-site postal representation.

EPI also offers DirectConnect, our comprehensive cross media marketing solution. Direct Connect combines industry-leading personalization and imaging capabilities with comprehensive program management and dashboard reporting to give you the ability to create truly one-to-one relationship marketing offers that follow your customers through the entire buying lifecycle. EPI’s direct marketing capabilities include:

• Concept development and design
• Data hygiene and mail list management
• Variable content mapping
• Online template-based customization
• Touchless web-to-print workflow
• Fully integrated campaign management engine that powers
  direct mail, PURL, email, mobile and social media
• Comprehensive business intelligence and analytics